LINGUISTIC AND CONCEPTUAL CENTRES OF PHRASEOLOGIZATION
The article focuses on cognitive and linguoculturological approaches to concept investigation not only as an operational unit of consciousness, but also as a vividly exposed connotation, rendered by phraseologisms. Their description is based on the statement, declaring the availability of close interconnection of language and culture, in which phraseology is a reflection of peculiar national heritage of people. Nowadays the majority of scholars view concept as a part of information, verbally expressed, while an implified constituent is realized in a human mind only with with mental representations in the form of images, pictures, schemes, etc. Therefore the attention of the majority of researches today is concentrated, above all, on the verbally expressed concept, the exponent of which is a language sign, rendering its contents in the most adequate form. Simultaneously the ways of appealing to different concepts are taken into account. A conclusion is made that the notion of cultural connotation is determinant for linguoculturology – a new scholarly discipline, studying ways and means of implementing culture and mentality in a living material language. The proposed by the authors stratum phraseologism interpretation gives a chance to see in which concrete forms of different languages culturally determined concepts may be manifested and how communicants realize and use them. A conclusion is drawn that the research of conceptual and language world models cannot be complete without including phraseological and language stock in their studies
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