INNOVATIVE SEGMENT IN THE MECHANISM OF ADMINISTRATIVE CYCLE OF ENTERPRISE AS RESERVE OF OVERCOMING OF THE PROBLEMATIC PHENOMENA UNDER PRESENT-DAY CONDITIONS
The article considers the dynamics of innovative activity of enterprises, describes the concept of “management cycle”, “segment, segmentation”, characterises the main segments in the management cycle mechanism. The authors present their vision of essential features of the concept of “innovation segment”, propose a conceptual model of the management cycle mechanism in the organization and an economic-mathematical model of innovation expectations with justification of expediency of its adaptation by an enterprise.
Datsii, O. I., Hamann, M. V., Datsii, N. V. (2010). Innovative model of economic development of Ukraine in the conditions of globalization. [Monograph]. Donetsk: South-East. [in Ukrainian].
Deakin, S. (2013). Addressing labour market segmentation: the role of labour law. Geneva: ILO. [in English].
Dudar, T. G., Melnychenko, V.V. (2009). Innovation Management: Tutorial. Kyiv: Centre for Educational Literature. [in Ukrainian].
Fedulova, L.I. (2014). Management of innovative development of the enterprise: a monograph. Kyiv: DKS Center Ltd. [in Ukrainian].
Gankema, H. G. J., Wedel, M. (1992). Marktsegmentatieonderzoek in theorie en praktijk, in Recente Ontwikkelingen in het Marktonderzoek. De Vrieseborch: Haarlem. [in Dutch].
Innovative Ukraine 2020: National Report. (2015). National Academy of Sciences of Ukraine. Kiev. [in Ukrainian].
Krasnokutska, N. V. (2003). Innovation Management. Kyiv: KNEU. [in Ukrainian].
Kudenko, N. V. (2002). Marketing strategies of the company. [Monograph]. Kyiv: KNEU. [in Ukrainian].
Kyiak, B. R. (2009). Problematic nature of informational-knowledge-forecasting attractors in the system of science. Science and science of science, No. 2, 25-37. [in English].
Mykytiuk, P. P. (2006). Innovation Management: Tutorial. Ternopil: "Economic Thought".[in Ukrainian].
Rogers, E.M. (2003). Diffusion of innovations. Fifth Edition. New York: The Free Press. [in English].
Rogoza, M. E., Vergal, K. Y. (2011). Strategic innovative development of enterprises: models and mechanisms. [Monograph]. Poltava: RVV PUET. [in Ukrainian].
Skibitskyi, O. M. (2009). Innovation and investment management. Kyiv: Centre for Educational Literature. [in Ukrainian].
Varella, R. R., Frazão, J., Oliveira, A. V. (2017). Dynamic pricing and market segmentation responses to low-cost carrier entry. Logistics and Transportation Review, Vol. 98, issue C, 151-170. [in English].
Vasylenko, V. O., Shmatko, V. G. (2003). Innovation management. Kiev: CUL. [in Ukrainian].
Yastremska, O. M. (2010). Strategic management of innovative development of the enterprise. Kharkiv: VD “INZHEK”. [in Ukrainian].
Yavorska, K. (2013). Business direction as part of a balanced business portfolio. Economic analysis, No. 12(4), 171-174. [in Ukrainian].
Yurinets, Z., Hnilianska, L. (2011). Innovative-investment management. Lviv: ZUCTS. [in Ukrainian].
Zrelli, I. (2017). New reading of yield management. European Journal of Economics and Management Sciences, No. 3, 22-31. DOI: http://dx.doi.org/10.20534/EJEMS-17-3-22-31. [in English].