THE DAO OF ECOTRANSLATION IN POLISH AND UKRAINIAN TRANSLATION STUDIES
The article is focused on the problem of ecotranslation as a new socio-cultural phenomenon in Polish and Ukrainian contemporary translation studies. It is proved that a new socio-ecological consciousness has led to the motivation for the conception of the Deep Ecology Movement, and then to ecotranslation/ecotranslatology proper. The authors substantiate that ecotranslation could be viewed from two perspectives: ecological (global) and cultural (national).
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