THE ROLE OF SOCIO-COMMUNICATIVE TOOLS IN POPULARIZATION OF SPORTS
The article analyses the role of social communication in popularizing mass sports among young people and in the contemporary Ukrainian society, formation of the young people’s positive attitudes to physical culture and sports with the help of modern communicative technologies. The author highlights features of the socio-communicative tools, their impact on the young people with the view of forming their stable interest in sports and offers public communication and advertising as the major tools.
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