Keywords: marketing, product, market, demand, efficiency


The essence of demand has been clarified and its influence on the process of sales is considered. The features of taking into account demand in planning of marketing activity of the enterprise in the domestic market are determined.


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How to Cite
Martynenko, D. (2018). DEMAND AT THE MARKETING PLANNING OF THE ENTERPRISE. Scientific Journal of Polonia University, 29(4), 19-26.