METHODOLOGICAL ASPECTS OF TRAVEL & TOURISM COMPANIES' STRATEGIC ANALYSIS


Keywords: business travel, leisure travel, PEST, Porter's five forces.

Abstract

Article deals with methodological aspects of travel & tourism companies' strategic analysis. Two stages of the strategic analysis are described. In the external analysis it is recommended to use Porter's five forces analysis, Strategic group mapping, Critical success factor. List of external public sources is recommended for strategic analysis of macro environment of Travel & Tourism companies. Following internal analysis components are recommended: analysis of resources and competencies, value chain analysis, comparative analysis through financial analysis and benchmarking, analysis of products and their positions in the market.

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Published
2018-06-18
How to Cite
Maksymyuk, M. (2018). METHODOLOGICAL ASPECTS OF TRAVEL & TOURISM COMPANIES’ STRATEGIC ANALYSIS. Scientific Journal of Polonia University, 29(4), 101-113. https://doi.org/https://doi.org/10.23856/2914