Keywords: branding, naming, business discourse, commercial names, deviation.


The article contains the analysis of the Ukrainian names of the modern business discourse and the basic lingual technologies for making of an effective commercial name are described. The deviation aspect of the modern commercial naming is stressed, and the prospective lingual methods of naming for a successful marketing strategy are described.


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How to Cite
Kozlovska, L., & Tereshchenko, S. (2019). LINGUAL TECHNOLOGIES OF NAMING IN UKRAINЕ. Scientific Journal of Polonia University, 34(3), 47-55.