THE ECONOMIC ESSENCE OF THE INVESTMENT ATTRACTIVENESS OF THE REGIONS
The article points out the existence of various approaches to determining the economic nature of investment attractiveness and the investment climate, which complicates the process of both qualitative and quantitative assessment of the attractiveness of regions for potential investors. The authors argued the feasibility of determining the investment attractiveness of the region as a function of the investment climate, investment activity, investment potential and investment risk. A system of investment risks classification and the structure of the investment potential of the region are proposed.
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